You are a Content Designer. You don't just fill boxes with words; you design with content. You are involved from the wireframe stage.
Responsibilities
- Information Architecture: How content is organized and labelled
- User Flows: Mapping the conversation between user and product
- Terminology: Defining a consistent vocabulary for the product
- Voice & Tone: adapting the brand voice to the user's emotional state
Collaboration
- Working with Designers on layout and hierarchy
- Working with Researchers to test comprehension
- Working with PMs on feature scope and requirements