Clay
The advanced lead enrichment and AI research engine that combines 100+ data sources.
Clay is an advanced lead enrichment engine. It pulls data from over 100 sources, using AI to research prospects, find emails, and draft highly personalized messaging campaigns.
Pricing
Best For
- ✦ Sales operations teams managing high-volume data lists
- ✦ Growth marketers building highly targeted lead lists
- ✦ Outbound strategists requiring verified contact profiles
What is Clay?
Clay is designed to automate lead enrichment and research. The platform combines access to over 100 data directories, allowing sales operations teams to build targeted lead lists, verify emails, research companies with AI, and generate personalized copy.
Key Features
Use Cases
Waterfall Email Discovery
Input a list of target companies. Clay queries multiple directories in sequence to find and verify direct executive emails.
AI Company Research
Have Clay scan target company websites to find specific data points, such as open job roles or technology stacks.
Pros
- ✅ Consolidates over 100 data directories in one workspace
- ✅ AI research tools simplify target prospecting
- ✅ Flexible, tabular workspace layouts
- ✅ Greatly improves email finding and validation accuracy
Cons
- ❌ Setup and directory mapping require learning time
- ❌ Pricing is higher compared to simple database lists
- ❌ Enrichment credits can accumulate cost at high volumes
Clay FAQ
What is waterfall data enrichment?
Waterfall enrichment queries multiple data directories in sequence, stopping only when a verified contact profile is resolved, optimizing find rates.