Clay

The advanced lead enrichment and AI research engine that combines 100+ data sources.

Clay is an advanced lead enrichment engine. It pulls data from over 100 sources, using AI to research prospects, find emails, and draft highly personalized messaging campaigns.

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RATING

4.7/5.0

Pricing

Freemium

Free$0

100 data enrichment credits/mo • Access to standard directories • Basic table templates

Starter$149/mo

2,000 data enrichment credits/mo • Access to over 100 directories • Conversational AI company research • Direct CRM and team integrations

Best For

✦ Sales operations teams managing high-volume data lists
✦ Growth marketers building highly targeted lead lists
✦ Outbound strategists requiring verified contact profiles

// In-depth Review

What is Clay?

Clay is designed to automate lead enrichment and research. The platform combines access to over 100 data directories, allowing sales operations teams to build targeted lead lists, verify emails, research companies with AI, and generate personalized copy.

// Capabilities

Key Features

Waterfall data enrichment consolidating 100+ directories

AI-powered company and prospect research assistants

Email finding and verification algorithms

Faceted table and database workspaces

Frictionless sync with CRM and social platforms

Custom copywriting and personalization templates

// Real World

Use Cases

Waterfall Email Discovery

Input a list of target companies. Clay queries multiple directories in sequence to find and verify direct executive emails.

FOR: Sales operations and growth marketers

AI Company Research

Have Clay scan target company websites to find specific data points, such as open job roles or technology stacks.

FOR: Outbound representatives and researchers

Pros

✅ Consolidates over 100 data directories in one workspace
✅ AI research tools simplify target prospecting
✅ Flexible, tabular workspace layouts
✅ Greatly improves email finding and validation accuracy

Cons

❌ Setup and directory mapping require learning time
❌ Pricing is higher compared to simple database lists
❌ Enrichment credits can accumulate cost at high volumes

// Help Center

Clay FAQ

What is waterfall data enrichment?

Waterfall enrichment queries multiple data directories in sequence, stopping only when a verified contact profile is resolved, optimizing find rates.